Monthly Archives: January 2014

  • YRU Qozmopolitan

    One of my favorite things about going to shoe shows is visiting the booth of emerging LA brand YRU. "Z" , their sales guy, is really cool too! This brand is a favorite of Ashbury Skies' customers globally. We know this because we ship these shoes all over the world. YRU goes where other brands are afraid to go.   This brand shows a lot of courage in their design.  Clearly, these shoes are for those who refuse to conform. We love the way YRU experiments with the counter culture and comes up with aggressive, unapologetic footwear. The Qozmopolitan is no exception. Shop Qozmopolitan

     

    Qosmopolitan by YRU

    Qosmopolitan by YRU

     

    Qosmopolitan by YRU

    Qosmopolitan by YRU

     

     

  • My belated New Year's Post

    2014 blog image

     

    This is a VERY belated New Year’s post.  We have been SO busy at Ashbury Skies this month. I have been thinking all January about getting this up but due to a lot of craziness (all good) I am just making it happen now.  I have never been a big believer in the idea that we can or should miraculously change ourselves in January.  Historically this has not worked for me. But as founder of this on-line shoe store, I know that having short and long term plans are as important as planning your major shoe purchases for the year. SO, I thought I would take this time to tell you my 2014 resolutions. They are not ground breaking by any means, but they are mine.

    1. More marketing. We are really focusing on spreading the word this year. Our store has grown like mad and it has all been through very humble means like people like you sharing Ashbury Skies on social media, clicking on our Facebook and Google ads and advertising on our favorite blogs. Our growth has been organic and real.  This has worked well but we are becoming more “grown up” and have signed up with an affiliate advertiser this month. So if you are a publisher, look for us, we are headed toward greatness and hope you can come along.  These and other creative marketing ideas will be our focus this year.

     

    1. Site functionality. Some January house cleaning by our tech guys have made our site super fast, our check out effortless and search for products SO much easier.  A little boring, I know, but really important when you are a girl on a mission and looking for just the right shoes. We have more enhancements like better zoom and more interesting content in store too.

     

    1. Shoes, shoes, shoes.  This is really what we are all about. We are going to be adding more indie, hard to find brands from all over the world to our site this year.

     

    1. On the personal side. Anyone who has worked with me knows that I can turn into a stress case pretty darn easily. With so much on my plate, I can never keep up with anything closely related to a marathon workout. But I can find no excuses for a 30-minute brisk walk to clear my mind and stretch my muscles.  So, at minimum, I will get this in every day.  I was pretty good about this last year but need to stay on myself so this is on my list AGAIN.

     

    So there you have it:  Spread the word, killer site, killer shoes, and better me. Onward!

  • Behind the scenes are our Spring 2014 photo shoot

    Shooting look books is where the rubber meets the road for us.  This is the heart and soul of Ashbury Skies as it tells you what we stand for and what we believe in from an indie fashion point of view each season. Yesterday Yvette and I shot  our Spring 2014 look book in the Sausalito studio of Cavan Clark.  Cavan hooked us  up with Blakely, our stunning Ford model who stole the show and looked killer in everything Yvette styled her in.  Blakely arrive bearing home-made carrot cake cupcakes. Not only is she beautiful but she can bake!  We are working hard this week to put it all together but take a look at some behind the scene shots that I took.

    Blakely posing by the images we shot

    Blakely posing by the images we shot

    Blakely's home-made cup cakes

    Blakely's home-made cup cakes

    A little help from Yvette

    A little help from Yvette

    Cavan hard at work

    Cavan hard at work

    Cavan pup, Bear

    Cavan's pup, Bear

     

    I think we found a new company slogan

    I think we found a new company slogan

     

    looking over our work

    looking over our work

     

     

     

     

     

     

     

     

  • Irregular Choice Eternal Friend Unicorn Shoe: Hot or Not?

    Eager to slip into some Ashbury Skies shoes but don't have the budget this month? Enter our Hot or Not Contest and become eligible to win a $250 gift card. Its super easy. Enter here

     Hot-or-Not-Contest_Facebook_600px_unicorn_vs2

     

     

     

  • Paw Print : Cat heeled Shoe by Irregular Choice

    This seriously adorable cat heeled shoe shows Irregular Choice’s seasoned eye for footwear design. This feline inspired creation was made for not fitting in. Designer Dan Sullivan is the mastermind behind the Paw Print. Just purrfect (sorry, but it had to be done).

     

    IRREGULAR CHOICE-PAW PRINT-MULTI-LEFY
    IRREGULAR CHOICE-PAW PRINT-MULTI-BACK
    IRREGULAR CHOICE-PAW PRINT-MULTI-RIGHT
    IRREGULAR CHOICE-PAW PRINT-MULTI-BACK 3-4

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