2568 is the Los Angeles childhood address of co-founder Lorenzo Castellon. It is also the inspiration for the name of his new shoe company that he launched with his wife, Jamie. They chose the name because of its anonymous nature and their personal connection to it. This power shoe couple have worked side by side in the shoe business for many years. They recently fell in love with the rich Guatemalan culture and the stunning textiles designed and woven by women. This inspired their line of shoes, which are classic styles with a twist to reflect the culture of Guatemala and the Native Americans in the region.