We love that the concept behind 80/20 came from Ce Ce Chin’s observation that we tend to wear our favorite 20% of our shoes, 80% of the time. She observed that this smallest percentage has the greatest impact. Her inspiration for her line was designing into this 20%, that sweetspot of form and function. We would describe her shoes as clever and innovative. Ce Ce’s shoes don’t look like anyone else’s and we think this is a sign of a great indie designer.
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"Over the years, our brand has attracted a cult following of a highly mobile generation of indie entrepreneurs, designers, and artists.”
- Ce Ce Chin
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“I personally love this shoe because it's like a Creeper Sneaker, and it's lightweight!”
- Ce Ce Chin
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Exclusive Interview: 80%20 designer Ce Ce Chin
When we launched Ashbury Skies, we searched the market for shoe lines that we thought would resonate with our indie shoe community. When I stumbled upon 80/20 at the Las Vegas shoe show, I knew our brands would have good chemistry. Ce Ce has an edgy, indie feel in her designs. She works magic with hidden platforms. The pitches and angles of her wedges scream attitude but at the same time, they are the shoes you turn to when you need to walk all day.
Thanks Ce Ce for agreeing to answer a few questions for us!
Q: What inspires you when designing your collection?
New York City living. Since we don’t drive cars here, I see the shoes as our chosen mode of transportation. What shoe is going to take me from here to there?
When I design, the girl I have in mind is:
Zoey Deschanel in The New Girl
In life I am most inspired by:
Those who follow their passions and life beyond reason.
At the moment, I am obsessed with:
Angora sweaters, I am dying for this one from Siwy
http://www.siwydenim.com/shop/pallenberg/23634-169138
I can’t go a day without checking out this blog
http://troprouge.blogspot.com/ I love Christina and that mega hair!
The best advice I have ever got is:
Live with Your Heart, Believe in yourself
I can’t live without:
Swimming in the Ocean- I’m planning a trip to LA next weekend and jumping into the Pacific is a priority. I need a baptism like this at least every couple months.
Fav on my playlist right now is:
The new Feist!
If I could go back in time and bring back one trend it would be:
Leotards and wrap around skirts- very 70s MILF fashion.
On Friday nights, I...
Love winding down with a yoga class and then having a lovely dinner with friends.
Redbull or coffee person?
Americano Coffee in the am with Half and Half- yum….
Which of your personal possessions most clearly yells “fashion victim”?:
A White Rabbit Fur Blazer
If you couldn’t design shoes and you could have any other job, what would it be?
Designing home accessories