Tired of a neutral and black shoe landscape and sensing the world was craving something different, Dan Sullivan created Irregular Choice. This London born designer grew up in the 70’s Covent Garden, Punk era. Taking inspiration from this unconventional culture, Dan set out to create a completely original shoe line. This limited edition collection is a now a gift to women’s fashion. Dan’s creativity has lead to ornate carved heels, intricate charms, lavish fabrics, out-side-the-box prints and many memorable color combinations.