Press Releases


SEPT. 20, 2011

Media inquires: Yvette Turner 
(415) 483.5527

Discover something different in women’s shoes.

New shopping website and fashion blog offer inside line to indie shoes.

SAN FRANCISCO, CA, Today, Sept 20, is the day that Ashbury Skies launched its web store and blog, with an eclectic collection of women’s shoes focused exclusively on independent shoe designers. It’s a different concept from others out there, and we hope you visit us to see what we’re about.

Our new website can be found at

Ashbury Skies offers an imaginative merchandise mix, including many shoes designed exclusively for us. The website features women’s styles from indie designers Jeffrey Campbell, Messeca, Haus of Price, Ego and Greed, Madison Harding, Plomo, Gee’WaWa, Dolce Vita, Philip Simon, Matiko, and 8020.

Contemporary urban looks and street style are what we stand for. We think of ourselves as storytellers, and every brand has a story to share. Ever wonder how in the world a designer came up with the idea for a shoe? We did too. So with each pair of boots, wedges, platforms, sandals, and pumps, we present the designer’s point of view. We are not just about shopping, we are about connecting personally with indie fashion. We know shopping is emotional, and we believe that’s what sets us apart from the mega shoe stores online — not to mention the exclusive new styles you won’t find anywhere else.

We proudly hail from San Francisco, CA, home of the famous Haight-Ashbury neighborhood.

Here’s what founder Mary Sue Papale has to say about the brand:

“I have always been inspired by the phenomena that occurred in San Francisco in the summer of 1967, when a group of hippies created a counterculture and changed the world. The intersection of two streets, Haight and Ashbury, became synonymous with this movement, about living gently with great hope and aspiration. was founded with the same spirit, to bring together a collection of shoes from indie designers to express their creative freedom.”

Here is a little bit about us:

Founders Mary Sue Papale and Yvette Turner met while working in the San Francisco fashion community. Mary Sue Papale, a seasoned shoe buyer, has managed shoe businesses for major retailers based in San Francisco. Yvette Turner has worked in apparel design and merchandising, and managed a large e-commerce site for a West Coast specialty retailer. Both share a love for fashion, indie designers, shoes, social networking, and the Northern California lifestyle.

Over lunch in the Haight-Ashbury in early 2011, the idea of Ashbury Skies was hatched to give a voice to today's best indie shoe designers.

Visit Ashbury Skies and discover something different in designer women’s shoes.

For more information, email Yvette Turner at or go to the Ashbury Skies website ( 



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