• The Bendy Creating Change

    We made and big announcement this week for our BENDY brand! We always knew we wanted to handcraft great shoes but we also wanted to get our industry to slow down and rethink its outdated practices.  As part of our mission to reduce the toll footwear takes on people and the planet, we’ve partnered with Pacific Northwest College of Art’s PENSOLE program to create an Ethical Shoe Design Course, a first-of-its-kind intensive course training for footwear designers in all aspects of sustainable design and ethical manufacturing, from concept to market. There’s really nothing out there for working and student designers today, despite the evidence that this kind of professional development education is sorely needed. WE are very excited that this came together. We were waiting for the right social mission to come to us and it finally did.To learn more about the BENDY here

    BENDY PENSOLE CROPPED IMAGE
  • Jeffrey Campbell Suede slouch bootie: Jenelle

    Jeffrey Campbell brings us fresh, modern basics every season. Inspired by casual classics, the Jenelle has a sturdy heel and a modern, perfed and slightly slouchy upper. The  2 1/4-heel will provide all-day comfort. Style cropped jeans or a flowy dress. Shop Jenelle

    JEFFREY CAMPBELL-JENELLE-SUEDE BOOTIE-PAIRmarysue | Indie Shoe Blog for Women

  • Bed Stu Shaela and other new Fall boots are here

    A good pair of leather boots never goes out of style. These distressed leather boots are built to last. Take note: the Shaela is hand-crafted by a small team of skilled cobblers in Mexico who have preserved the true artisanship and heritage of shoe-making. The Shaela collar can be  styled up or down.  No two pairs are ever exactly the same. Made of organically tanned, chrome free leather that will get better over time.  This leather is distressed by hand so your pair will vary slightly in color from this image (it is a good thing). Shop here

    FALL BOOTS

    marysue | Indie Shoe Blog for Women

     

    BED STU-SHAELA-BROWN-tiesta di moro dip dye-PAIRmarysue | Indie Shoe Blog for Women

  • What is Fast Fashion?

    Many of you know that Ashbury Skies launched their first, proprietary shoe line this month: the BENDY. It is a modern comfort shoe with a lower carbon foot print.  We talk a lot about re-thinking fast fashion in our marketing. Last week a friend of mine, and Bendy backer, emailed me this week with a very good question. She asked me to clarify what fast fashion means. I was a very happy to get this feedback as it and made me realize that I am very close to the developments in my industry but others might not be as familiar with the terminology and this movement in fashion that the BENDY is based on.

    So here goes: fast fashion is cheaply made garments and shoes that are produced in third world countries in poor working conditions. Frankly this includes goods from most multi-chain fashion retailers in the malls that we all shop in. These items don’t last long and often get thrown away after one season. All of this means that we are using a lot of valuable natural resources to make crappy clothes and shoes that end up in landfill. In fact it is estimated that more than half of fast fashion is thrown away each year.

    The fashion industry generates 1.26 billion tons of greenhouse emissions every year, which is more than the amount created by international flights and shipping combined. This is troubling given the state of the planet. So when the BENDY or other brands that play in the sustainable fashion space talk about rethinking fast fashion, they are asking consumers to buy higher quality goods that last longer and buy less, or repair, and hold brands accountable for the working conditions their goods were made in.  There is a revolution of conscious consumerism that is happening right now

    So this is what we mean when we talk about starting the revolution of rethinking fast fashion.

    To see the entire bendy story, click here

    modern eco shoe by Ashbury Skiesmarysue | Indie Shoe Blog for Women

     

     

     

  • The BENDY shoe: we did it!

    We had a REALLY strong week! Our campaign funded 100% over the weekend.  We never imagined we would be at this point so soon but we are not done yet.  We are hell bent on starting a revolution of rethinking fast fashion so we want to blow this number away. If you have not had a chance to grab your pair of BENDYs, head on over to our Kickstarter page. We still have discounted pricing available for our supporters. Our page lays out the entire story and you can look at our awesome video we shot too.

    bendy-colors-square

    marysue | Indie Shoe Blog for Women

     

     

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