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Monthly Archives: September 2018

  • The Bendy Creating Change

    We made and big announcement this week for our BENDY brand! We always knew we wanted to handcraft great shoes but we also wanted to get our industry to slow down and rethink its outdated practices.  As part of our mission to reduce the toll footwear takes on people and the planet, we’ve partnered with Pacific Northwest College of Art’s PENSOLE program to create an Ethical Shoe Design Course, a first-of-its-kind intensive course training for footwear designers in all aspects of sustainable design and ethical manufacturing, from concept to market. There’s really nothing out there for working and student designers today, despite the evidence that this kind of professional development education is sorely needed. WE are very excited that this came together. We were waiting for the right social mission to come to us and it finally did.To learn more about the BENDY here

  • What is Fast Fashion?

    Many of you know that Ashbury Skies launched their first, proprietary shoe line this month: the BENDY. It is a modern comfort shoe with a lower carbon foot print.  We talk a lot about re-thinking fast fashion in our marketing. Last week a friend of mine, and Bendy backer, emailed me this week with a very good question. She asked me to clarify what fast fashion means. I was a very happy to get this feedback as it and made me realize that I am very close to the developments in my industry but others might not be as familiar with the terminology and this movement in fashion that the BENDY is based on.

    So here goes: fast fashion is cheaply made garments and shoes that are produced in third world countries in poor working conditions. Frankly this includes goods from most multi-chain fashion retailers in the malls that we all shop in. These items don’t last long and often get thrown away after one season. All of this means that we are using a lot of valuable natural resources to make crappy clothes and shoes that end up in landfill. In fact it is estimated that more than half of fast fashion is thrown away each year.

    The fashion industry generates 1.26 billion tons of greenhouse emissions every year, which is more than the amount created by international flights and shipping combined. This is troubling given the state of the planet. So when the BENDY or other brands that play in the sustainable fashion space talk about rethinking fast fashion, they are asking consumers to buy higher quality goods that last longer and buy less, or repair, and hold brands accountable for the working conditions their goods were made in.  There is a revolution of conscious consumerism that is happening right now

    So this is what we mean when we talk about starting the revolution of rethinking fast fashion.

    To see the entire bendy story, click here

    modern eco shoe by Ashbury Skiesmarysue | Indie Shoe Blog for Women




  • The BENDY shoe: we did it!

    We had a REALLY strong week! Our campaign funded 100% over the weekend.  We never imagined we would be at this point so soon but we are not done yet.  We are hell bent on starting a revolution of rethinking fast fashion so we want to blow this number away. If you have not had a chance to grab your pair of BENDYs, head on over to our Kickstarter page. We still have discounted pricing available for our supporters. Our page lays out the entire story and you can look at our awesome video we shot too.


    marysue | Indie Shoe Blog for Women



  • The Bendy is launching new week!

    Hello friends. We are getting a lot of questions about when the BENDY will be released, and today we can FINALLY share our launch date! The support of the BENDY has been overwhelming and our uber comfy AND cute shoe, that is kinder and gentler on the planet, will make its debut through a kickstarter campaign on Wednesday, 9/5, at 9 am PST. If you are not on our list, make sure you get on it now so you can be notified when we launch next week.  Just click here


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