Bendy by Ashbury Skies

  • The Bendy is on the production line!

    Caroline and I visited the factory this week and we are thrilled with the way the BENDY is turning out! The suede colors are vibrant, the bottoms are flexible and the workmanship is very high quality from our Los Angeles workshop. And when you step into them, they cushy and comfy on the foot :) We expect the BENDY to be available in  January 2019 on our site. This has been a long time in the making and it will be an exciting day for me personally when we officially launch our modern, comfortable sneaker x flat that is made with a lower carbon footprint. Shop here in Jan 2019

    Below are some images I snapped this week at our workshop.

    eco friendly bendy shoemarysue | Indie Shoe Blog for Womeneco friendly bendy shoemarysue | Indie Shoe Blog for Womeneco friendly bendy shoemarysue | Indie Shoe Blog for Womeneco friendly bendy shoemarysue | Indie Shoe Blog for Women

  • 5 Things To Look for when Shopping Ethically for A New Pair of Shoes

    Every purchase you make will leave a footprint on the planet. We all understand the importance of responsible consumption, yet there are few guidelines or road maps. Ethical shoe shopping can be tricky but there are many things you can start to do right now to make a difference. Thankfully, many shoe brands are using ethical and responsible principles when building their products. This list will help you know what to look for to lower emissions, reduce landfill or to ensure workers were treated fairly and paid and honest wage when making your pair.

    the bendy shoemarysue | Indie Shoe Blog for Women

    1. Leather shoes

    The first shoes on record were from the Stone Age, and guess what? They were leather. Leather was breathable, durable, pliable and readily available as it was a by-product, so it was a great choice for covering the foot. The same thing holds true now. Savvy vintage shoppers know that the oldies and goodies are not the synthetic or fabric pairs. The coveted finds are typically high-quality leather ones that have lasted for decades. Leather can be cleaned and polished to look great year after year. Buy the best quality that fits into your budget. You will probably tire of the styling before they wear out. If this mindset leads to less purchases, then congratulations, you are doing your part in reducing emissions and landfill.

    2. Can your repair your shoes?

    Before you discard a broken pair of shoes, try a cobbler. A good shoe repair professional can work miracles. As long as the upper is in good shape there is a good chance they can be restored. Don’t let the prices deter you either, $20-$40 can give your shoes new life. It’s better to spend the money and keep the shoes in your rotation than have them end up in landfill.

    the bendy shoe

    3. Fair trade brands

    These brands help craftsman and sometimes, women in particular, in developing countries achieve higher economic and social standards. They tend to be high quality and handmade. Central and South America and Southeast Asia are both known for their communities of shoemakers. Buying from fair trade brands ensure workers have been paid fair wages and work in safe conditions.

    4. Ethically sourced

    More and more shoe companies are starting to use recycled, natural, or responsibly produced raw materials when making their products. All of this matters and ultimately results in less carbon emissions. If something that would be otherwise discarded is being reused in your shoes, that equates to less landfill. If an upper material is natural or responsibly sourced, that typically means that less energy is used in the making of it as compared to a typical shoe. All of this means that the process of making your shoe is kinder and gentler on the planet.

    leather reference

    5. Handcrafted in the US label

    Since shoes made in the US don’t have to be transported over vast distances, they offer a lower carbon footprint. There are some cool brands starting to make shoes in Los Angeles now. Made in US also means higher standards for workers and for the environment. The US has national, state and local laws in place that regulate how workers are treated: minimum wages, overtime, and safety. Also, laws regulate waste processing, use of chemicals, water usage and recycling. Many of these things don’t exist overseas.

  • The Bendy Creating Change

    We made and big announcement this week for our BENDY brand! We always knew we wanted to handcraft great shoes but we also wanted to get our industry to slow down and rethink its outdated practices.  As part of our mission to reduce the toll footwear takes on people and the planet, we’ve partnered with Pacific Northwest College of Art’s PENSOLE program to create an Ethical Shoe Design Course, a first-of-its-kind intensive course training for footwear designers in all aspects of sustainable design and ethical manufacturing, from concept to market. There’s really nothing out there for working and student designers today, despite the evidence that this kind of professional development education is sorely needed. WE are very excited that this came together. We were waiting for the right social mission to come to us and it finally did.To learn more about the BENDY here

  • What is Fast Fashion?

    Many of you know that Ashbury Skies launched their first, proprietary shoe line this month: the BENDY. It is a modern comfort shoe with a lower carbon foot print.  We talk a lot about re-thinking fast fashion in our marketing. Last week a friend of mine, and Bendy backer, emailed me this week with a very good question. She asked me to clarify what fast fashion means. I was a very happy to get this feedback as it and made me realize that I am very close to the developments in my industry but others might not be as familiar with the terminology and this movement in fashion that the BENDY is based on.

    So here goes: fast fashion is cheaply made garments and shoes that are produced in third world countries in poor working conditions. Frankly this includes goods from most multi-chain fashion retailers in the malls that we all shop in. These items don’t last long and often get thrown away after one season. All of this means that we are using a lot of valuable natural resources to make crappy clothes and shoes that end up in landfill. In fact it is estimated that more than half of fast fashion is thrown away each year.

    The fashion industry generates 1.26 billion tons of greenhouse emissions every year, which is more than the amount created by international flights and shipping combined. This is troubling given the state of the planet. So when the BENDY or other brands that play in the sustainable fashion space talk about rethinking fast fashion, they are asking consumers to buy higher quality goods that last longer and buy less, or repair, and hold brands accountable for the working conditions their goods were made in.  There is a revolution of conscious consumerism that is happening right now

    So this is what we mean when we talk about starting the revolution of rethinking fast fashion.

    To see the entire bendy story, click here

    modern eco shoe by Ashbury Skiesmarysue | Indie Shoe Blog for Women




  • The BENDY shoe: we did it!

    We had a REALLY strong week! Our campaign funded 100% over the weekend.  We never imagined we would be at this point so soon but we are not done yet.  We are hell bent on starting a revolution of rethinking fast fashion so we want to blow this number away. If you have not had a chance to grab your pair of BENDYs, head on over to our Kickstarter page. We still have discounted pricing available for our supporters. Our page lays out the entire story and you can look at our awesome video we shot too.


    marysue | Indie Shoe Blog for Women



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