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80/2080/20

We love that the concept behind 80/20 came from Ce Ce Chin’s observation that we tend to wear our favorite 20% of our shoes, 80% of the time. She observed that this smallest percentage has the greatest impact. Her inspiration for her line was designing into this 20%, that sweetspot of form and function. We would describe her shoes as clever and innovative. Ce Ce’s shoes don’t look like anyone else’s and we think this is a sign of a great indie designer.

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